Around the notion of memory, there circulates in the Western academy a set of discourses that have tended to emphasise cultural sameness. Memory studies have tended to draw on psychoanalytic approaches to, for example, trauma, melancholy and mourning, that seek to draw together into a relatively homogeneous field the complex and fractured experiences of different cultures, identities, subject positions and investments. Ethnographic approaches to memory, conversely, have tended to seek out and name cultural specificities and encounter memory as one of a number of cultural resources through which communities build a core narrative about their location, values and sense of who they are. What is interesting, of course, is that both discourses – the psychoanalytic and the ethnographic – are symptomatic of a relatively coherent institutional context in which one approach places memory as a coherent set of practices and residues centre stage whilst the other relativises memory as something which, whatever it might be, is absolutely not about shared experience, except within certain highly circumscribed inter-cultural situations. Coherent field or fractured field, universal condition or specific local practice: where the academy has consistently failed in its approaches to memory has been to find a middleground or a productively contested space in which to work through these incommensurabilities. It is, I would argue, in these very incommensurabilities that the academy reveals its deep structural ideological make up in which the same/different binarism cannot be negotiated save only in very few highly precarious attempts.
One particularly vexing case study in this regard is the case of what we have come to term World Music. Connell and Gibson have recently shown how ‘aural tourism’, borrowing the term from Cosgrove, has transformed the ways in which cultures consume each other and, perhaps most importantly for us here, how such practices are ‘deterritorialising’ place and identity in ways that are both profound and wide-reaching. In the scholarships that have recently emerged around this notion of ‘aural tourism’, one is struck by the attention given in particular to the material conditions of World Music production, to what we used to call the class markers of such encounters. A staging of the ‘West’/exotic encounter here places white Western (usually ‘liberal’, well-educated) aficionados in the position of privileged aristocratic consumer above the producers of musics from cultures other than their own – the liberal consensus on World Music thus points to what might be termed a hidden class structure (hidden in that the outer signs of that structure are invariably presented first and foremost as race, geopolitics or the clash of cultures).
The emphasis in particular on so-called ‘non-Western’ and ‘exotic’ territories as sights of World Music production is, I would like to suggest, a symptom of the ethical gridlock experienced by liberal scholarship with regard to music markets in the more general sense, but in particular with regards to its encounters with putatively less developed capitalist cultures (in, for example, parts of Africa, rural Asia or the Pacific rim). Indeed, as early as 1997, Warne characterised this tendency to seek out and consume World Music as being carried out ‘by well-meaning cultural tourists’ in search of ‘pre-capitalist authenticity’, or ‘signifiers of rootedness’. The misty-eyed nostalgia that attends the encounter with these Other-cultures is not, therefore, ethically coherent unto itself, in that it partakes simultaneously of a critique of capitalism (as ‘false’, ‘insufficient’ or thoroughly compromised) whilst consuming, in a manner deeply indebted to the epistemological technologies of capitalism, the products of (seemingly) ‘authentic’ pre-capitalist cultures as fetishes, as commodities.
This doubled consciousness, then, is stuck in an almost immovable authenticity discourse such that the privileged (class) position of consumer is covered over by other hermeneutic strategies and practices: ethnographic characterisations of place, space and producer investment, audience practices and other forms of analysis interested in the specific textures of local practices are thus as much a part of these tendencies as are the aural tourists that sustain the marketised exoticisations of the Other. Both ethnograpoher and aural tourist share a need to hold musics of the Other in a specific place, in a local specificity and the noise with which most ethnographers decry marketisation is probably symptomatic of their unconscious recognition of their complicity in that same logic – so-called ruralism, for example, is an extreme example of this tendency in which local musics are held by the ethnographer in a hysterical state of defensive authenticity.
The authenticity markers of such practices are clear to see. To make a World Music, it seems, requires certain ingredients and a set of cultural technologies – first, take a culture from far away, ravaged by the worst excesses of colonial intervention, surviving (or even better, barely subsisting) ‘outside’ the global system of capital, and then stage an encounter. The global marketisation of these musics then usually means plugging the finest and most professionalised musical products of a culture into the global system of capital and presenting to us the fetishized reduction of that culture to anecdote, event, mythical encounter, in neat packages, in re-ordered territories of musical recordings all carefully marked and presented in the context of the putatively authentic field: in other words, marketisation is a process of representation. In this sense, the similarities between marketising and ethnographic approaches are structural in that both seek to intervene in specific cultural practices and give name to them.
In this context, the psychoanalytic approach to memory is no less problematic.
It is a truism to note that recent critiques of psychoanalysis have tended to overstate the position of the universal subject within it. Yet at its core, there is something resolutely top-down about the psychoanalytic theory of the subject. In this regard, holocaust studies, for example, has proved particularly susceptible to the fantasy of a universal, endlessly transferable suffering. There are clear and very understandable reasons why holocaust studies in particular should want to emphasise this shared experience of memory, drawing on notions of what James Young, with Paul Ricoeur and Pierre Nora, has termed ‘memory work’. The need for the project of a public discourse on the holocaust is without question and the kinds of outcomes of that scholarship are absolutely in line with the needs of that project. However, in other contexts, the need to develop a critical discourse about the nature of public memory is equally pressing and most memory studies have singularly failed to develop a sufficiently nuanced theorisation of memory, choosing on the whole to cover over the political economy of mourning. In this sense, questions as to the specific natures of memory have been sidelined by a putative need to emphasise the coherence and singularity of memory work to the detriment of cultural difference. And where, moreover, cultural difference does play a part in such approaches, it is only as a kind of exemplar of the universalised subaltern.
We might now be in a position to move to the metanarrative in which the notion of memory as either local practice or universalising discourse can be problematised precisely around the question of representation and authenticity. Both approaches – the ethnographic and the universalising – have been unwilling to make place for the kinds of epistemological disturbance that most other critical discourses have long since made room for. Where, in either approach, is the recognition of fantasy as the ground of discourse? Where is the room for the kinds of tough auto-analysis that shook up the humanities in the 80s and 90s? Both approaches to the question of memory, then, are ripe for a profound rethinking. In what follows, I will attempt to develop, admittedly rather tentatively, a hybridising approach in which the same/different binarism is placed under extreme pressure.
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